Base of the Pyramid Article by Ross Professor featured in SSIR

A newly published article, co-authored by Ted London of the Ross School of Business and Urs Jager of INCAE, appears in the summer edition of the Stanford Social Innovation Review and focuses on co-creating in low-income markets.  The article, titled “Cocreating with the Base of the Pyramid,” focuses on the mistake companies make in transferring assets from higher-income markets to fill perceived gaps. They should instead look to partner with those who live in these emerging markets and identify the assets already available there.


Two Fall ’18 Courses Examine Microfinance

Michael Gordon, a Michigan Ross professor and faculty director of Business+Impact, will teach an MBA and BBA course on Microfinance this Fall ’18 semester.

The MBA course, Entrepreneurial Studies: Microfinance (ES 644) is about doing good with money via microfinance, impact investing, and social finance.

The BBA course, Entrepreneurial Studies: Microfinance (ES 444) covers the way money is transforming livelihood, health, education and other social problems around the world, including the US.

Two Fall ’18 Courses Examine the Base of the Pyramid and Poverty Alleviation

Ted London, PhD, a Michigan Ross professor and expert on enterprise strategies for low income markets, will teach an MBA and BBA course on his Base of the Pyramid Promise this Fall ’18 semester.

The MBA course, Business Strategies for the Base of the Pyramid (BA612) explores how business can lead to growth, innovation and profits in developing communities.

The BBA course, Base of the Pyramid: Business Innovation and Social Impact (BA/STRAT 445) examines how business can be aligned with the developing communities’ efforts for a more inclusive world.