How might we utilize the information gathered at the Ross/UMS Design Jam? Business+Impact, who co-hosted the event with UMS, is home to the +Impact Studio, which is made up of events, Founders and Applebaum Design Fellows, and a course (BA670). All of these student-populated ideas could end up being formulae for developing the ideas that came out of this Design Jam.
Additionally, UMS could have the opportunity to further explore, and eventually integrate, one or two of the ideas generated at the Design Jam within their cutting edge organization.
Using a diverse group of people contributing to the debate and synthesis, ideas can be further collided or merged for systemic intervention. Using tools already utilized, as well as new tools, such a group can finetune and finalize the ideas shared as more complete prototypes.
In creating a system of design interventions, ideas can be classified on two axes: The Scale of Engagement, and the Range of Expertise (Size). Within the Scale of Engagement, ideas can be classified by their Cultural Transformation (how they change attitudes and behaviors), System Innovation (how they alter an existing system or create a new one), and Stand-Alone Interventions (introducing fresh, discreet products or services). The Range of Expertise required may be at the Individual (Designer), Interdisciplinary (Team), or Cross-Sector (Group) level.
Below is a quick example using ideas from the Ross/UMS Design Jam (click to enlarge):
The Colliding technique used in the Design Jam can be used again at this stage. By considering ways we could merge or complement one idea with another, we can discover new, better ideas that are more fleshed out. For example, on the home drawing board for this website, the red lines aren’t just there for decoration. There really could be a connection between “IntegratED ARts” and “Single Payer Healthcare” and between “Design Jam in a Box” and “10x Residency.”
See below for an example of collided Design Jam ideas (click to enlarge):