Loading Events

« All Events

  • This event has passed.

Creating Cultural Contagion: A Conversation with Marcus Collins

March 11 @ 5:00 pm - 7:00 pm

 
This event is being offered with a streaming option for those who cannot attend.  Click on this Zoom link to watch it live.
 
Why do some things catch on and others
don’t? How do ideas get adopted and become a part of culture? Join us for
an interactive conversation with Marcus Collins, whose research focuses on
how brands propagate and become ingrained within cultures. He will share
insight on how we can use these same levers to influence people to do good
and have a positive impact on society.
 
Join the +Impact Studio at Ross for a discussion on doing good by design, with parttime U-M LEO professor in Marketing and Chief Consumer Connections Officer at Doner. Previously, he led the Social Engagement practice across Steve Stoute’s New York advertising agency, Translation. There, Marcus leveraged the psychological motivators that drive what we do, say, and share to create contagious marketing programs that extend across both the online and offline world of ‘social.’
 
As part of the school’s Business+Impact initiative, the +Impact Studio brings together students from Ross and other disciplines in applying design principles to translate insights from faculty research into practical solutions to societal challenges. Studio faculty Jeffrey Sanchez-Burks and Jerry Davis will be on hand to engage Mr. Collins in a lively discussion about his work in marketing and his connection to Detroit.
 
 
This event is being offered with a streaming option for those who cannot attend.  Click on this Zoom link to watch it live.

Venue

R0210, Ross School of Business
701 Tappan Ave.
Ann Arbor, 48109
+ Google Map