Four Impact Track Teams Advance to the Finals of the Michigan Business Challenge

January 22, 2018 – Ann Arbor – Business+Impact wants to thank all the teams and judges involved in Round Two of this year’s Michigan Business Challenge – Seigle Impact Track! The competition has been very successful thus far, and the 9 teams from Round Two did a lot of hard work on their presentations. The Impact Track had a panel of three judges – Sarah Ali of Microsoft Ventures; Marianna Kerppola, a Start-up Consultant; and Josh Botkin a ZLI Entrepreneur in Residence.

In addition to the 4 Impact Track teams moving on, a total of 8 teams will compete in the main track.

PedalCell pitches at Round 2 of the Michigan Business Challenge Seigle Impact Track, on Fri, Jan. 19, 2018

The Seigle Impact Track finals will take place on February 16, 2017 from 12:30 – 3 pm at the Ross School of Business.  The following teams will participate there:

Adelie Stefanie Rubinstein (MBA ’19), Vanessa Lynskey (MBA ’19), Tracy Wolfbiss (MBA ’19)
Adelie is a digital platform that seamlessly manages parental leave for expectant mothers and fathers.

Canopy – Brandon Keelean (MDes ’18), Ann Duong (MHI ’18), Elisabeth Michel (MPH ’17)
Canopy is a web application that helps people talk about and make end-of-life healthcare decisions, and then share those decisions through a legal document.

FoodFinder – Jack Griffin (BBA ’19)
FoodFinder uses a web and mobile app to make it as easy as it should be for families in need to locate and learn about their nearest free food assistance programs.

PedalCell – Adam Hokin (BBA ’19), Anna Moreira Bianchi (MBA ’19)
PedalCell is a novel bicycle energy capture technology that rapidly charges smartphones for the bike share industry.

It is worth noting that PedalCell and Quirk (which competed in Round Two of the Impact Track) have both also been invited to compete in the final round of the main track.  The main track finalists are ALISE, Arbor Automation, Clot Buster, MedKairos Inc., PedalCell, Quirk, Rent the Sari, and Sonodontics.

The Michigan Business Challenge is a campus-wide, multi-round business plan competition where the winning team has the opportunity to win  $26,000, gain feedback from judges and expand their business network.  The competition is open to all students of the University of Michigan, and multidisciplinary teams are encouraged. The at-large Michigan Business Challenge is sponsored by the Zell Lurie Institute, and the Impact Track is co-sponsored by Zell Lurie, Business+Impact, and the Erb Institute.