UMS/Ross Design Jam
SUN, OCT. 16, 2022

IDEA #2 developed from this central question:
“How might we leverage a cross-medium
approach to achieve benevolent creation and
control with serendipity and maximize exposure
and connection with audiences?”

This was the team:

  • Brad
  • Christie
  • Cortez
  • Peter
  • Cat

The facilitator was Alyson Grine.

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The Discovery Phase is how the team researches
and gains an understanding of the problems lurking
within and resulting in the Central Question.

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Clarify &

During the Clarifying & Converging stage, the
team attempts to make sense of and coalesce
the data and insights  generated during the
Discovery phase. Gentle guardrails are applied
to the information to lead to a central team

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Following lunch and visit and talk with
Wynton Marsalis, the teams reconvened,
reviewed what had been accomplished
during the morning, and moved on to ideating.
This phase of the day was focused on
generating ideas for answering each team’s
central question.

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Prototyping is how designers convey the
experience of their concept or idea so they
can test and evaluate their thinking (an
iterative process).

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To begin the Discovery phase, the team engaged in a icebreaker activity, where they came to know each other, and areas of commonality. They discovered that the group was exceptionally diverse, but that they had a mutual interest in arts education. That subject became a focal point for further exploration.

Context Mapping

Context mapping is designed to help the team form a shared contextual understanding of the central question and bring out areas of expertise and passion to determine the team’s unique personal take on the central question.

During the Context Mapping activity, the team looked at trends or tensions affecting the performing arts. There is a tension between generational shifts in audiences and in available content available to consume. At the same time, live arts are expensive, especially when one considers inequality and inflation.  Stakeholders like audiences, performers and institutions can look to new modes of asynchronous offerings and algorithmic curation technologies. Some issues identified by the team included questions about how to remain profitable, challenges around venues and a new, more polarized population considering authoritarianism and censureship, while experiencing new levels of disconnectness after the COVID pandemic.

Below is Team 2’s Context Map: (click to zoom in)

Sense Making

During the Sense Making stage, the team captures insights from the Context Map and identifies patterns. During this 15 minute time, the facilitator captured and identified these patterns using the Context Map.  Sometimes ideas move from a laughable idea (“Ha Ha”) to a discovery (“Ah Ha!”) to a resolution (“Ahh”).

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