IDEA #2 developed from this central question:
“How might we leverage a cross-medium
approach to achieve benevolent creation and
control with serendipity and maximize exposure
and connection with audiences?”
This was the team:
The facilitator was Alyson Grine.
The Discovery Phase is how the team researches
and gains an understanding of the problems lurking
within and resulting in the Central Question.
During the Clarifying & Converging stage, the
team attempts to make sense of and coalesce
the data and insights generated during the
Discovery phase. Gentle guardrails are applied
to the information to lead to a central team
Following lunch and visit and talk with
Wynton Marsalis, the teams reconvened,
reviewed what had been accomplished
during the morning, and moved on to ideating.
This phase of the day was focused on
generating ideas for answering each team’s
Prototyping is how designers convey the
experience of their concept or idea so they
can test and evaluate their thinking (an
Prototyping is how designers convey the experience of their concept or idea so they can test and evaluate their thinking (an iterative process).
Storytelling is an excellent prototyping tool because it puts the concept in context, in the lives of stakeholders. Vision Storyboards make your thinking visual, put the concept in context, and are simple and fun. This technique, often used in the creation of feature films, compels the team to imagine an experience with their design concept.
Team 2 recognized that people are lacking a sense of connection with their community and with the performing arts (it’s often top down and not inclusive). The team wants to encourage community members to think like designers and learn more about the arts, while thinking about technology and design processes that will allow the arts to be adaptable to changing conditions and audiences. Using tools like group ideation, free creation, refining and go-forward creation, the community is empowered, and the arts benefit from the community’s built-in diversity. On the day of the performance or display, both creators and audience have a sense of ownership. At the end, the community and artists add an open source vehicle to an online resource where others can replicate the basic idea. This answers the central question of, “How might we leverage a cross-medium approach to achieve benevolent creation and control with serendipity and maximize exposure and connection with audiences?”
Below is Team 2’s Storyboard: (click to zoom in)
Listen to Christie describe this storyboard in detail:
How rewarding! Having completed all of the work of the day, Team 2 presented their central idea and source materials to other participants in the day’s design jam.