IDEA #3 is based on the question,
“How might we create incentives
that provide artists with their basic
needs and mobilize the public and
private sectors? “
This was the team:
The facilitator was Ashley Tran.
The Discovery Phase is how the team researches
and gains an understanding of the problems lurking
within and resulting in the Central Question.
During the Clarifying & Converging stage, the
team attempts to make sense of and coalesce
the data and insights generated during the
Discovery phase. Gentle guardrails are applied
to the information to lead to a central team
Following lunch and visit and talk with
Wynton Marsalis, the teams reconvened,
reviewed what had been accomplished
during the morning, and moved on to ideating.
This phase of the day was focused on
generating ideas for answering each team’s
Prototyping is how designers convey the
experience of their concept or idea so they
can test and evaluate their thinking (an
Prototyping is how designers convey the experience of their concept or idea so they can test and evaluate their thinking (an iterative process).
Storytelling is an excellent prototyping tool because it puts the concept in context, in the lives of stakeholders. Vision Storyboards make your thinking visual, put the concept in context, and are simple and fun. This technique, often used in the creation of feature films, compels the team to imagine an experience with their design concept.
Team 3 was focused on imagining a state that takes care of its people (in particular artists), which is something more than any private innovators can accomplish. As such, the team that thought it up can’t accomplish it on their own, but would require leverage with those who can. As such the entire exercise is the “stuff of dreams.” After looking at what discourages people from going into the arts, they began to think of the most practical means to eliminate those barriers. While artists in the US have to choose between poverty, part-time art or giving up, other countries with healthier arts ecosystems provide the income and healthcare required of artists. This answered the team’s central question, “How might we create incentives that provide artists with their basic needs and mobilize the public and private sectors?”
Below is Team 3’s Storyboard: (click to zoom in)
Listen to Sasha describe how the team came up with its final idea:
How rewarding! Having completed all of the work of the day, Team 3 presented their central idea and source materials to other participants in the day’s design jam.