UMS/Ross Design Jam
SUN, OCT. 16, 2022

IDEA #4 is based on the question,
“How might we create immersive in-person
experiences while increasing access to the arts
and mobilizing the public and private sectors?”

This was the team:

  • Noah
  • Fred
  • Donovan
  • Karen
  • Anna
  • Kyle

The facilitator was Holden Pizzolato.

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The Discovery Phase is how the team researches
and gains an understanding of the problems lurking
within and resulting in the Central Question.

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Clarify &

During the Clarifying & Converging stage, the
team attempts to make sense of and coalesce
the data and insights  generated during the
Discovery phase. Gentle guardrails are applied
to the information to lead to a central team

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Following lunch and visit and talk with
Wynton Marsalis, the teams reconvened,
reviewed what had been accomplished
during the morning, and moved on to ideating.
This phase of the day was focused on
generating ideas for answering each team’s
central question.

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Prototyping is how designers convey the
experience of their concept or idea so they
can test and evaluate their thinking (an
iterative process).

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To begin the Discovery phase, the team engaged in a icebreaker activity, where they came to know each other, and areas of commonality. They discovered that the group was exceptionally diverse, but that they had a mutual interest in community work. That subject became a focal point for further exploration.

Context Mapping

Context mapping is designed to help the team form a shared contextual understanding of the central question and bring out areas of expertise and passion to determine the team’s unique personal take on the central question.

During the Context Mapping activity, the team looked at trends affecting the performing arts.  They identified that in addition to tokenism and underrepresentation in the arts, arts organizations seem to operate in “echo chambers” that marginalize certain communities.  Economically speaking, money is too often used to identify true success, while instant access through digital means can often offboard artists.  While technology can provide simpler access to the arts, too often the outputs are limited to soundbites and don’t accurately represent artistic value.  Moreover, the impact of art can be felt to a much greater degree when experiencing the art form in person.

Below is Team 4’s Context Map: (click to zoom in)

Sense Making

During the Sense Making stage, the team captures insights from the Context Map and identifies patterns. During this 15 minute time, the facilitator captured and identified these patterns using the Context Map.  Sometimes ideas move from a laughable idea (“Ha Ha”) to a discovery (“Ah Ha!”) to a resolution (“Ahh”).

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