UMS/Ross Design Jam
SUN, OCT. 16, 2022
Intro

IDEA #4 is based on the question,
“How might we create immersive in-person
experiences while increasing access to the arts
and mobilizing the public and private sectors?”

This was the team:

  • Noah
  • Fred
  • Donovan
  • Karen
  • Anna
  • Kyle

The facilitator was Holden Pizzolato.

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Discovery

The Discovery Phase is how the team researches
and gains an understanding of the problems lurking
within and resulting in the Central Question.

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Clarify &
Converge

During the Clarifying & Converging stage, the
team attempts to make sense of and coalesce
the data and insights  generated during the
Discovery phase. Gentle guardrails are applied
to the information to lead to a central team
question.

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Ideation

Following lunch and visit and talk with
Wynton Marsalis, the teams reconvened,
reviewed what had been accomplished
during the morning, and moved on to ideating.
This phase of the day was focused on
generating ideas for answering each team’s
central question.

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Proto-
type

Prototyping is how designers convey the
experience of their concept or idea so they
can test and evaluate their thinking (an
iterative process).

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Clarify & Converge

During the Clarifying & Converging stage, the team attempts to make sense of and coalesce the data and insights generated during the Discovery phase. Gentle guardrails are applied to the information to lead to a central team question.

“I Wish”

Design thinkers have realized that one of the easiest way to crystalize a team’s point of view on a design challenge is to leap from sense making with simple “I wish” statements. These make the transition to the team’s central  question much easier to suss out.

Team members wrote as many post-its as they could develop within the limited time frame, and posted them on a common board, explaining each as they added them.  While this was happening, the facilitator gathered (or converged) the “I Wish” post-its into common shared theme areas on the board. 

Key realizations from Table 4 included:

  • The wish that audiences could be decisionmakers and that everyone had access to the arts.
  • The wish that performing arts were more immersive for communities.
  • The wish that we could merge mainstream performance with outreach.
  • The wish that there was a way to connect with people who have no screens.
  • What Do You Wish?

Go to our “I Wish” page to see a smattering of the wishes that were shared during this event, and add your own wish on this subject!

Dot Voting

This sharing was then Dot Voted by all table participants (each participant was given 3 dots to use to vote wherever they favored an idea), resulting in 2 focus statements to take forward: “I wish that an audience of diverse changemakers could help create immersive community experiences,” and “I wish there were better ways of defining success in performance with tech.”

Team 4’s “I Wish” board (click to enlarge):

Central Question

Finally, it was a simple step to take their passionate aspirational “wish” and convert it into and actionable design challenge, by replacing “I wish” with “How might we…” In that, each team was able to form their own central question within the overall central question, and was excited and prepared to ideate on a challenge that they themselves defined and owned. 

This work led to the central question for Table 4: “How might we empower audiences as changemakers and enable community immersion?”

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