UMS/Ross Design Jam
SUN, OCT. 16, 2022
Intro

IDEA #4 is based on the question, “How might
we empower audiences as changemakers and
enable community immersion?”

This was the team:

  • Noah
  • Fred
  • Donovan
  • Karen
  • Anna
  • Kyle

The facilitator was Holden Pizzolato.

Read more »

Discovery

The Discovery Phase is how the team researches
and gains an understanding of the problems lurking
within and resulting in the Central Question.

Read more »

Clarify &
Converge

During the Clarifying & Converging stage, the
team attempts to make sense of and coalesce
the data and insights  generated during the
Discovery phase. Gentle guardrails are applied
to the information to lead to a central team
question.

Read more »

Ideation

Following lunch and visit and talk with
Wynton Marsalis, the teams reconvened,
reviewed what had been accomplished
during the morning, and moved on to ideating.
This phase of the day was focused on
generating ideas for answering each team’s
central question.

Read more »

Proto-
type

Prototyping is how designers convey the
experience of their concept or idea so they
can test and evaluate their thinking (an
iterative process).

Read more »

Ideation

Following lunch and visit and talk with Wynton Marsalis, the teams reconvened, reviewed what had been accomplished during the morning, and moved on to ideating. This phase of the day was focused on generating ideas for answering each team’s central question.

Brainwriting

During this phase, each team member was given a sheet of 3 post-its across the top, where they were asked to think up 3 ideas for answering the table’s central question. Then the sheet was passed two times, and each successive team member added 3 more ideas. This led to 9 ideas per sheet, ideally 54 ideas per table. The post-its were added to a blank board in “idea clusters” by the facilitator.

Sensemaking

Clustering helps us see key emergent themes of value. Colliding ideas gets to the heart of collaboration: together we can create concepts that none of us could conceive alone. Go team!

Ideas at table 4 circulated around education and immersion, creating small virtual communities of audience & artists, co-creation between artists and audience, and how audiences and artists can mutually pay into and benefit from certain times of co-cost aid. Ideas like “create and carry art” and “add something to the show” were  contrasted with block subscription for businesses and BOGO tickets.  The team was creatively thinking about creativity as they considered using global technology to bring community arts to the fore.  Other ideas were centered around enabling artists to book community events more easily through things like lottery grants and self-enabling technologies.

Affinity Mapping 

In Affinity Mapping, teams have the opportunity to cluster and name clusters, or collide and combine  ideas. The goal of Clsuters is to recognize emergent themes, and the goal of these colliding ideas is the heart of collaboration: realizing that together we can create concepts that none of us alone could conceive. Team!   Table 4’s merged ideas were to merge education and immersion, create small virtual collectives of audience & artists, co-creation between artists and audiences, and how audiences and artists can mutually pay into and benefit one another.

Dot Voting

This sharing was then Dot Voted by all table participants (each participant was given 3 dots to use to vote wherever they favored an idea), resulting in the following focus statements to take forward: 

  • “Hands-on participation between audiences and artist can create new communities.”
  • “Audiences can be educated and immersed through urban real estate, colleges and schools, authorship and tech.”

Below is Table 4’s Cluster with Dot Voting (click to enlarge):

Print Friendly, PDF & EmailPrint/PDF