IDEA #5 is based on the question, “How might
we design an inclusive hybrid model that elevates
and amplifies the artists' compensation and art
in both modalities?”
This was the team:
The facilitator was Angela Kujava.
The Discovery Phase is how the team researches
and gains an understanding of the problems lurking
within and resulting in the Central Question.
During the Clarifying & Converging stage, the
team attempts to make sense of and coalesce
the data and insights generated during the
Discovery phase. Gentle guardrails are applied
to the information to lead to a central team
Following lunch and visit and talk with
Wynton Marsalis, the teams reconvened,
reviewed what had been accomplished
during the morning, and moved on to ideating.
This phase of the day was focused on
generating ideas for answering each team’s
Prototyping is how designers convey the
experience of their concept or idea so they
can test and evaluate their thinking (an
Prototyping is how designers convey the experience of their concept or idea so they can test and evaluate their thinking (an iterative process).
Storytelling is an excellent prototyping tool because it puts the concept in context, in the lives of stakeholders. Vision Storyboards make your thinking visual, put the concept in context, and are simple and fun. This technique, often used in the creation of feature films, compels the team to imagine an experience with their design concept.
The team had worked through the process with open minds, setting aside their own personal values for others’ ideas if those ideas were identified as most important. Team 5 worked on the continuum of thought about artists’ compensation, copping to the importance of digital exposure, while also valuing the importance of in-person art as well. In the 21st century, there is an undeniable digital presence that can elevate artists’ voices, but it remains important to have the place for physical interaction as well. One idea that remained important through the entire process was DEI and access. They viewed stakeholders as vast and wide-ranging — including kids, tangential industries, fans, the government, and underserved communities. How could they get together? Artists needed to be fairly compensated and an important part of that was rails around intellectual property. Ultimately, the team raised important questions on how to re-think creative spaces, and how to form new funding models. All donors should have an opportunity to donate any size gift to artists, while artists should also be able to benefit from blockchain technology. The physical space(s) should benefit communities in which they exist, possibly through the rehabilitation of old historical buildings, and yet, they should allow participation from anywhere in the world through an attached metaverse studio. Still, the in-person experience should be unique and serve the community. Their solution was the Techunity Art Design Studio. This answers the central question of, “How might we design an inclusive hybrid model that elevates and amplifies the artists’ compensation and art in both modalities?”
Below is Team 5’s Storyboard: (click to zoom in)
Listen to Loren describe this storyboard in detail:
How rewarding! Having completed all of the work of the day, Team 5 presented their central idea and source materials to other participants in the day’s design jam.