Marcus Collins Chats about Cultural Contagion in Social Impact Marketing


March 11, 2020 – Ann Arbor, Michigan – In one of the final public Ross events before its closure to the coronavirus pandemic, the Impact Studio brought together faculty director Jeffrey Sanchez-Burks and Marcus Collins for a lively discussion about the ironically named “Cultural Contagion” that forms the basis of Collins latest research.  The event took place at Ross School of Business on Wednesday, March 12th from 5-7 pm, and was live streamed.

Why do some things catch on and others don’t? How do ideas get adopted and become a part of culture? The interactive conversation focused on how brands propagate and become ingrained within cultures. He shared insight on how we can use these same levers to influence people to do good and have a positive impact on society.

Mr. Collins is parttime U-M LEO professor in Marketing and Chief Consumer Connections Officer at Doner. Previously, he led the Social Engagement practice across Steve Stoute’s New York advertising agency, Translation. There, Marcus leveraged the psychological motivators that drive what we do, say, and share to create contagious marketing programs that extend across both the online and offline world of ‘social.’


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