NeoHealth: Michigan Business Challenge – Seigle Impact Track Finalist Team

Who are the team members?

Sujai Arakali (BS, Cell Biology ’20)
Derrell Chapman (BS, Philosophy, ’19)

How did you decide your team name?

We wanted a name that showed that we were a modern medical innovation company, so we brainstormed a bunch of names until we both agreed on NeoHealth.

Tell us briefly about your business idea.

NeoHealth focuses on eliminating the global problem of counterfeit drugs through a low-cost device that attaches to the back of a phone and utilizes the camera to detect counterfeit drugs. We hope that it makes a significant reduction in the number of counterfeit pharmaceuticals and ends up saving lives.

How has the MBC experience helped transform your approach to business strategy?

Prior to MBC, both of us were primarily focused on the technical development of the product and lacked knowledge of how to pitch our project or develop a projection for our financials. The mentorship and workshops helped teach us skills essential for the development of a successful company.

What do you think will be the long-term impact of the implementation of this idea?

An estimated 1,000,000 deaths occur each year due to counterfeit pharmaceuticals. We hope that our product will be able significantly reduce the number of lives impacted by counterfeit pharmaceuticals in developing country

What been your biggest takeaway from this experience?

Starting a business can be one of the most exciting yet difficult tasks. Thankfully the University of Michigan has countless resources to help make this experience as easy as possible.

If you win, what will you do immediately following the competition?

Get back to work. An entrepreneur never has time to relax.