Sabres prospect Erik Portillo built a business while leading Michigan to Frozen Four

Back in Sweden preparing for the pressure-packed job of playing goalie for the top team in college hockey, Erik Portillo was at the beach with family one day last summer when he received an email that drew his attention away from the spectacular seascape.

A fellow student at the University of Michigan’s Ross School of Business contacted Portillo with interest in starting an online platform that provides an avenue for student-athletes to profit from their name, image and likeness.

The collaboration between Portillo and three Michigan students – Ronit Tiwary, Edward Huang and Cindy Gu – led to their creation of Dualete, where youth athletes can register for one-on-one video sessions in which college athletes detail how they excel in a specific sport. Topics of discussion can include mental training, breathing exercises, diet, college recruiting and even sleep.

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