Ted London Wins Book Award for “The Base of the Pyramid Promise”

AUGUST 2019 – The International Humanistic Management Association (IHMA) awarded Ted London the 2019 Humanistic Management Book Award for Practice for his book, The Base of the Pyramid Promise.

The book draws on over 25 years of experience across some eighty countries, and offers concrete guidelines for how to build better enterprises while simultaneously alleviating poverty. London outlines three key components that must be integrated to achieve results: the lived experiences of enterprises to date—both successes and failures; the development of an ecosystem that is conducive to market creation; and the voices of the poor, so that entrants can truly understand what poverty alleviation is about. London provides aspiring market leaders and their stakeholders with the tools and techniques needed to succeed in the unique, opportunity-rich BoP.

Ted London is an internationally-recognized expert on enterprise strategy and poverty alleviation. He is Vice President of the William Davidson Institute and a faculty member at the Ross School of Business, University of Michigan.

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