Two Fall ’18 Courses Examine the Base of the Pyramid and Poverty Alleviation

Ted London, PhD, a Michigan Ross professor and expert on enterprise strategies for low income markets, will teach an MBA and BBA course on his Base of the Pyramid Promise this Fall ’18 semester.

The MBA course, Business Strategies for the Base of the Pyramid (BA612) explores how business can lead to growth, innovation and profits in developing communities.

The BBA course, Base of the Pyramid: Business Innovation and Social Impact (BA/STRAT 445) examines how business can be aligned with the developing communities’ efforts for a more inclusive world.