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U-M Ross Business + Impact
U-M Ross Business + Impact
Map Your U-M Journey


New +Impact Studio Applebaum Impact Design Fellows Bring Expert Knowledge and Passion to Ventures

By Katie Moore (BA ’25) and Loren Townes Jr.

Undoubtedly the +Impact Studio made incredible strides in 2022. From reviving its physical community space and impact design lab following COVID-19 to launching its largest and most diversified cohort of founders & Applebaum Impact Design Fellows to date and propelling financial equity & climate action ventures to success, the Studio continues to surpass all expectations. This momentum continued into 2023 as the +Impact Studio added three new faces to a few of their all-star ventures. After a rigorous application process, the new Fellows selected include Ogochukwu Okoye for finding joi, Rebekah Lim for Grow Together (G2G), and Jonathan Amos for Affirmative. (previously named Lifeboat).